Own Your Business

Most businesses rent their audience.

You build on Instagram. Instagram owns your audience.

You build on Youtube. Youtube owns your audience.

You build on TikTok. TikTok owns your audience.

Then one day the algorithm changes. The platform bans you.

Or your reach drops to zero.

And now you’re done…

Because you never owned anything

Email is different

When someone gives you their email address, you own that relationship.

The platform can’t take it away. The algorithm can’t hide you. Nobody can shut you down.

You email them, they get it - that’s it.

No gatekeeper, you own your audience.

And that’s why email is still the most profitable channel in business.

Here’s why most people screw it up

They treat email like a backup plan.

They send once a month, maybe twice if they remember.

The only email they send is when they have something to sell or some discount.

Then wonder why nobody opens their email and nobody buys.

Email isn’t dying, you need to use it right.

I send an email every single day

Not because I have something to sell every day. Because I’m building a relationship.

Some days I teach something. Some days I tell a story. Some days I challenge how business owners think about their own business.

And yea, some days I sell.

But the selling works because I show up every other day as well.

You see, people don’t buy from strangers. They buy from people or brands they trust.

Daily emails build that trust faster than anything else.

Here’s what daily emails do that nothing else can

First, they keep you top of mind.

When someone needs what you sell, who do they think of?

The person they heard from six months ago? Or the person who showed up in their inbox this morning?

You stay front and center. Every single day.

Second, they let you provide value without selling.

Most of your emails should be focused on delivering value to your audience.

Answer a question, solve a small problem or give them a win.

When you do that enough times, they start to trust you.

And trust turns into sales. 

Third, they filter your audience.

The people who open your emails every day? Those are your buyers.

The people who never open? You need to find another way to reach them, they’re not as hot of a lead or buyer.

Daily emails separate the serious people from the tire kickers.

And that makes growing your revenue easier.

Here’s how this works in practice

Let’s say you send an email 3 times a week for the next 4 weeks.

Week 1: Provide value and build trust.

Week 2: Continue providing value, start dropping hints about your product.

Week 3: Launch. Make no-brainer offers. You’ve given for 2 weeks, ask for 1.

Week 4: Go back to providing value and building trust.

The people who stuck around? Those are going to become your customers.

And the ones who didn’t buy this time? They’re warmer than they were 30 days ago.

Next launch, some of them convert.

This cycle compounds. Month and month. 

Every month you do this, your list gets more engaged. Your trust gets stronger and your business gets easier.

The sad truth is most people never start because they think it’s too hard

You think you need to be a great writer. You don’t.

You think you need to come up with new ideas every day. You don’t.

You think people will get annoyed and unsubscribe. Some will… Let them.

The ones who stay are the ones who matter.

Here’s the simple framework I use. 

5 reasons to communicate with your customer.

There you go. Five different emails you can send, and you can use this pattern week after week.

You don’t need to reinvent the wheel.

Here’s what kills me…

Most business owners spend thousands of dollars on ads every month.

But they won’t spend ten minutes a day writing an email to the people who already said yes and are in their sphere of influence.

The people who gave them permission to show up in their inbox.

That’s insane…

Your email list is the most valuable asset you have. And most people ignore it.

So here’s what you can do.

Stop treating email like a backup plan or a side quest.

Start sending to your list. Not just when you feel like it, build an intentional plan.

Provide value, help people and build trust.

Then when it’s time to sell, you’ll have an audience that’s ready to buy.

Because they know you. They trust you. They’ve been hearing from you every single day.

If you want the exact framework I use to build a six figure business with daily emails, I put together something called the Daily Email Profit Plan.

It’s the step by step playbook for building a loyal audience fast and turning those subscribers into paying customers.

I reveal the specific types of emails that make money. When to send them. How to structure everything to hit six figures as quickly as possible.

I leave out the fancy funnels and crazy mazes. You just get the straight up plan I’ve used to make nearly $300M in revenue over the last decade.

Here’s the best part: You decide what it’s worth.

Pay what you want to get access.

$1, $99 - whatever you think.

You decide.

I’m not trying to squeeze money out of you. I’m trying to prove emails work.

Check it out here.

From Montana,

Cody Alexander

P.S. You can keep renting your audience on social media and hoping the algorithm doesn’t turn on you. Or you can start building something you actually own. Your call.