I’m writing this with a box of tissues next to me.
My nose is running, my head feels stuffed with cotton and to top it all off…
My wife just walked by and game me that look.
You know the one.
"The “I told you this would happen” look.
And she’s not wrong.
Every single year between Christmas and New Year, our family gets sick.
It’s like clockwork. I mean, you can mark it on the calendar with a big red X
And every year we do the same thing.
We say “I hope we don’t get sick this year.”
We cross our fingers, make wishes and hope as hard as two human parents who don’t want to deal with sick kids can hope. (which is a lot)
Annnnnd, it doesn’t work.
You know what would work?
Having a plan.
Maybe taking Vitamin C? Grabbing immunity boosters, or any other remedy.
Doing literally anything other than crossing our fingers and hoping.
But nooooo, of course we don’t do that.
We hope and pray ourselves until we’re sick on the couch.
Every single year.
This morning I sarcastically asked my wife through a stuffy nose “Why do we keep doing this.”
She looked at me like I was an idiot.
“Because we always think it’ll be different this time.”
…
And there it was.
It’s the same thing I’ve been doing in my businesses for years without realizing it.
“Well, September is always slow for us.”
Okay… So what’s the plan to change that?
Or are we just hoping it won’t be slow this year while secretly knowing it will be.
I’ve been thinking about this all day.
How many things in my business am I treating like the annual Christmas cold?
Knowing its coming…
Complaining about it…
Doing nothing to prevent it…
Annnnd acting surprised when it happens again.
My wife just brought me more tissues.
She didn’t say anything, just set them down and walked away.
But I know what she’s thinking…
“Next year, I’m buying the vitamins in November.”
And you know what, I’m starting to think she’s onto something.
That’s it for today, I’m going to step away and try to feel better.
Cody Alexander
P.S. Here’s wat I’ve learned from my tissue box throne. Very few things in life are actually inevitable. Death and taxes sure. I’d add a third one too. Death, taxes, and annoying your wife. Even if you don’t have a wife I’m sure you’re annoying somebody’s wife out there.
Happy New Year