Does your business have a leaky bucket problem?
Do you pour money into ads only to realize you put your money in a blender?
Money goes in, you get traffic and clicks but no money back.
Money gone.
Tomorrow you start over, new ads, more money, same result.
What if you could eliminate that leaky bucket from your business?
Better yet, what if you could turn that bucket into a machine that works while you sleep?
That’s what a VSL does.
It’s the ultimate medium
A Video Sales Letter.
This is not another piece of content you share and forget.
A Video Sales Letter is the only medium where you use every tool at once.
Visual.
Audio.
Body language.
Tone. Pacing.
Text on screen.
Music.
You show your audience a problem.
You walk them through your solution.
You handle objections before they think of them.
It’s something you can’t do in an email like this.
It’s damn hard to do with a text-only web page.
But with a VSL? You control the entire experience.
In a world driven by Youtube…
People are wired to consume information this way.
Don’t know how to change your oil? Youtube video.
Need to fix something in your business? Youtube video.
Trying to decide if a product is worth buying? Youtube review video.
Your customers have been trained for the last twenty years to learn, trust, and buy from video.
So why are you selling only with text or over the phone?
My best kept secret
I’ve done launches that brought in over 7 figures in a week. Some were live webinars, some pre-recorded VSLs.
Over time, the VSL launches made more money.
Same offer and list. No cherry picking here.
The audience was bigger over time with the VSL.
Because the VSL worked 24/7 in every timezone without me being there.
While I slept, it sold. While I was with my family, it sold. While I built the next thing… it sold.
Create it once, Monetize for months.
That’s leverage!
“Making a VSL is hard”
Well, actually…
You may be thinking “I need a video team, a studio, teleprompter, lighting. And a dreaded script I need to memorize.”
Aaaaaand None of that is true.
The best VSL I’ve ever seen was a combination of powerpoint slides and a single camera.
Didn’t look like it had fancy editing to me either.
Clear slides, powerful message solving a powerful problem.
Clear solution with a valuable offer.
It’s not about production quality here.
And if you don’t want to record your own voice? AI can do it for you now.
Or hire someone on Fiverr for fifty bucks.
The barrier here isn’t your skillset.
How valuable would it be to do something once and have it pay you again and again?
Most of us are stuck in a hamster wheel.
We work, we get paid.
We stop working, the money stops coming in.
A VSL can break that cycle.
You make it once and it keeps going. (Queue energizer bunny)
Every sale it generates from that point forward is profit you didn’t work for again.
That’s the difference between trading time for money and building an asset.
VSLs get better over time.
Live launches are one shot. You deliver the pitch, it works or it doesn’t.
Then its over.
But with a VSL? You test different versions. You see which hooks convert better. You can improve it, add things over time.
Every iteration can make it stronger.
I’ve seen VSLs that converted at 1% when you launch it. Six months of improvements later it converted at 5%.
That’s if you do choose to try to keep improving it.
You can choose to optimize what’s working without starting from scratch.
The broken barrier
One more thing…
Live launches can be tricky to time. They’re exclusive by nature.
If you go live at 8pm Eastern, half your audience may already be heading to bed. Or at work. Or just dealing with life.
With a VSL, everyone watches when it works for them.
You don’t have to mess with timezones, scheduling conflicts or your internet going out in the middle of your event.
Let your audience watch on their time. Then watch it convert.
So why don’t more people use VSLs?
It’s easy to overthink them.
To try to make it perfect.
Or stress about how good they are on camera.
Spend a fortune on making it look expensive with high production quality.
Again, none of this is true or necessary.
Your VSL needs to do 3 things (it’s always three…)
Make the person watching aware of the problem they have.
Show the person watching the solution you have.
Present your no-brainer offer that makes them believe they can solve their problem.
If it does those things clearly, it will work.
What would your business look like if it had a VSL running 24/7?
What if you could go on vacation with your family and watch your bank account go up instead of down?
What if you could build something once and have it work for you for the next year?
That doesn’t have to be a fantasy.
That’s what a VSL does.
And the best part? You can have one running in 1-2 weeks from now.
Make your offer, make your content, hit record.
That’s what it takes at the core of this.
From Montana,
Cody Alexander
P.S. I’m working with 2 more businesses in 2026. If you want my #1 marketer and I to work on your business… Building your business a custom growth roadmap, work alongside you and your team each week to implement it, create your marketing strategy and help do the work - hit me up.
I’ve helped 7 businesses double so far, and I’m looking for business #8. So if that sounds at all interesting…
Just reply to this email if you’re interested. I make it extremely simple to work with me and my team.